What’s your professional-worth? A scientific measure of personal brand equity скачать в хорошем качестве

What’s your professional-worth? A scientific measure of personal brand equity

Many do personal branding but how to know if its effective? Scientists at The School of Business and Economics at VU Amsterdam developed a measure of personal brand equity, which is a function of brand appeal, brand differentiation and brand recognition. By being aware and deliberately increasing the equity of a personal brand, individuals can achieve greater career success. ━━━━━━━━━━━━━━━━━━━━ Additional Information ──────────────────────────── https://sbe.vu.nl/en/departments-and-... https://onlinelibrary.wiley.com/doi/a... ━━━━━━━━━━━━━━━━━━━━ Authors ──────────────────────────── Sergey Gorbatov, IE Business School Svetlana N. Khapova, Vrije Universiteit Amsterdam Janneke K. Oostrom, Vrije Universiteit Amsterdam Evgenia I. Lysova, Vrije Universiteit Amsterdam ━━━━━━━━━━━━━━━━━━━━ Science Animated ──────────────────────────── http://www.sciani.com/   / sci_ani     / scianimation   ━━━━━━━━━━━━━━━━━━━━ #ProfessionalWorth #ScientificValue #PersonalBrandEquity ━━━━━━━━━━━━━━━━━━━━