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Message from our Sponsor: Looking for top-tier talent to join your team? Call The Allred Group for your elevator recruiting needs! With a deep network and unmatched industry expertise, we quickly connect you with skilled professionals who are ready to elevate your team. Let us handle the hiring process, so you can focus on growing your business with the best in the industry. Reach out today, and let us help you take your business to new heights! To contact us go to: http://allredgroup.com Intro: In this episode, I interviewed Travis Hall, CEO of Alliance Elevator Solutions. Travis discusses the concept of being first in class in business, emphasizing authenticity and aligning with the right partners. He shares insights on navigating industry challenges, the value of educating customers, and the significance of understanding customer needs for long-term relationships. Travis encourages aspiring entrepreneurs to pursue their passions and highlights the supportive nature of the elevator industry. Summary: Travis Hall, CEO of Alliance Elevator Solutions, discusses the importance of authenticity and trust in business partnerships. He emphasizes the value of being "first in class" by focusing on efficiency, cost-effectiveness, and honesty. He highlights the significance of aligning with the right partners, whether suppliers or customers, to achieve long-term success. He shares insights on navigating industry challenges, educating customers, and the benefits of non-proprietary materials. Hall also touches on the role of AI in enhancing business processes and the importance of balancing visionary thinking with practical execution. Chapters: 00:00 Introduction to the Elevator Industry and Company Values 03:06 Defining 'First in Class' and Building Trust 05:55 The Importance of Authenticity and Partnerships 08:46 Navigating Industry Challenges and Customer Education 11:40 Understanding Customer Needs and Long-term Relationships 15:01 The Value of Non-Proprietary Solutions 17:54 Evaluating Risk vs. Reward in Complex Projects 20:49 The Role of AI in the Elevator Industry 23:47 Balancing Technology and Business Operations 26:46 Encouragement for Aspiring Entrepreneurs