Re-Building Trust in Your Brand with Margot Bloomstein (Appropriate, Inc.) скачать в хорошем качестве

Re-Building Trust in Your Brand with Margot Bloomstein (Appropriate, Inc.)

How can brands build trust with an increasingly cynical audience? Margot Bloomstein believes you can win over any audience by creating consistent, high-quality content. But in order to cut through the noise, you need to build a clear content strategy and be vulnerable. As the principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy, a speaker, and an author, Margot has experience partnering with a range of organizations to deliver quality messaging, including Sallie Mae, Lovehoney, Scholastic, Fidelity, Harvard University, and the American Montessori Society. She talked to us about the nuances of building trust with increasingly distrustful audiences, prototyping in public, and focusing on consistency. Listen to the full podcast episode here: https://beomniscient.com/blog/margot-... Show Topics -- Make good on content strategy through content marketing -- Create message architecture from a content hierarchy -- Use the same wording as your clients -- Nurture confidence in your audience -- Advocate for solving problems through content -- Respond to cynicism by building trust -- Cut through the noise -- Guide better decision-making -- Prototype in public -- Focus on consistency Check out Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap: https://www.amazon.com/dp/1989603920/ Follow Margot Bloomstein on LinkedIn:   / mbloomstein   Twitter:   / mbloomstein   Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Connect with Omniscient Digital on social: Twitter:   / beomniscient_   Linkedin:   / beomniscient   Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/