IMS Future You🎙️EP9: Brand Marketing ft. Mitali Parekh-Acharya - SPJIMR Alumna скачать в хорошем качестве

IMS Future You🎙️EP9: Brand Marketing ft. Mitali Parekh-Acharya - SPJIMR Alumna

In this video, we explore what it really takes to break into brand marketing with insights from industry leaders. As part of the Future You series, this episode features Mitali Parekh-Acharya, Innovation Director at L’Oréal for SAPMENA markets, in conversation on careers, skills, and real-world brand building. She shares her journey across FMCG giants, the realities behind glamorous brand roles, and what recruiters truly look for. Aspirants will gain clarity on marketing careers, innovation, and long-term growth. Watch till the end to understand how to prepare, stand out, and build a successful future in brand marketing with confidence and purpose. Timechapters: 0:00 – Intro 0:49 – Career Journey: Engineering to MBA 3:11 – Why Sales is Vital for Marketing 5:04 – Understanding the Retail Ground Reality 6:14 – Operational vs. Communication Marketing 8:45 – Role of an Innovation Director 10:41 – Sales & Marketing Stereotypes 11:44 – Gender Roles in Beauty Branding 13:31 – Top 3 Skills for Brand Managers 16:24 – Learning Sources: Podcasts & Gen Z 18:19 – Working with Content Creators 20:54 – Success Story: Pampers Baby World App 23:19 – Purpose-Driven Branding 24:45 – The Impact of AI on Marketing 26:30 – Advice for Fresh MBA Students 28:31 – Winning L’Oreal Brandstorm 29:42 – Interview Prep: The C.A.R. Framework 30:45 – Common Marketing Interview Questions 31:46 – Conclusion ---------------------------------------------------------------------------------------- ⏩𝐁𝐨𝐨𝐤 𝐚 𝐅𝐫𝐞𝐞 1-𝐨𝐧-1 𝐌𝐁𝐀 𝐂𝐨𝐮𝐧𝐬𝐞𝐥𝐥𝐢𝐧𝐠 - https://bit.ly/imscatonline 💡Get access to the IMS Programs @Zero Fees. 💡Register Now - https://bit.ly/ytcatzerofee 📲Connect with Us: 👉Instagram - https://bit.ly/imsigac ----------------------------------------------------------------------------------------- Music Credits: LICENSE CERTIFICATE: Envato Elements Item ================================================= This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide, and revokable basis, for one Single Use for this Registered Project. Item Title: Funk Item URL: https://elements.envato.com/funk-52PV38E Item ID: 52PV38E Author Username: StepanBel Licensee: IT Admin Registered Project Name: Envato License Date: December 22nd, 2025 Item License Code: QD8WKBJCLH ------------------------------------------------------------------------------------------------- #imsfutureyou #spjimr #loreal #brandmarketing #imsindia #learnwithims #imscatprep #cat2026 #cat2026preparation IMS Future You🎙️EP9: Brand Marketing ft. Mitali Parekh-Acharya - SPJIMR Alumna