EBLEX at SIAL 2014: Exporting high quality beef & lamb to the world скачать в хорошем качестве

EBLEX at SIAL 2014: Exporting high quality beef & lamb to the world

In late October, one of the biggest food trade fairs in the world took place in Paris, and EBLEX’s French office ensured that visitors from across the globe were hearing about high quality beef and lamb from England. EBLEX TV was there to see the work being done on the frontline of the UK beef and lamb export market. SIAL is a major agri-food event which plays host to 6,300 exhibitors and welcomes 150,000 high profile visitors every two years. The show stand, which was designed in the theme of a traditional English pub, served as a meeting platform for the meat industry to greet and do business with new and existing customers. Defra secretary of state Liz Truss talked to exporters on the St George stand as part of a whistle-stop visit to the show, and a number of trade journalists travelled with the EBLEX press office as part of a wider trip to look at how our beef and lamb is marketed in France.