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Enough with Corporate Greed

Life just got even more expensive. Shrinkflation, price gouging, and layoffs are making headlines, and it's all too easy to point fingers at "corporate greed" and narcissistic CEOs. And sometimes that's fair. But what if a big part of what we're seeing comes from what our brains are rewarded to do under uncertainty and pressure? Here, I break down key ideas from neuroscience and psychology, such as short-term thinking and reward learning, and connect them to what we're living through right now in the US economy and in the boardroom. Like, comment, subscribe, and share so more people can find this content that might help them! RESOURCES & CITATIONS Neuroscientist-Designed 12-Week Goal & Life Planner: https://www.goalsunhindered.com/goal-... Gong et al. (2025). The functional connectivity between the dorsolateral prefrontal cortex and the medial prefrontal cortex underlying the association between self-control and delay discounting. Brain Struct Funct. https://doi.org/10.1007/s00429-025-02... Schultz (2024). A dopamine mechanism for reward maximization. PNAS. https://doi.org/10.1073/pnas.2316658121 Yu, Dana, & Kable (2022). Individuals with ventromedial frontal damage display unstable but transitive preferences during decision making. Nat Commun. http://doi.org/10.1038/s41467-022-325... Jain, Schweighofer, Finley (2024). Aberrant decision-making as a risk factor for falls in aging. Front Aging Neurosci. http://doi.org/10.3389/fnagi.2024.138... Jarva (2025). CEO tenure: Evidence from U.S. public firms. International Review of Economics & Finance. https://doi.org/10.1016/j.iref.2025.1... Hu et al. (2025). CEO greed and corporate technological innovation: Analyst coverage as an external governance mechanism in China’s A-share market. PLoS One. http://doi.org/10.1371/journal.pone.0... Graphical assets: www.freepik.com, scidraw.io CHAPTERS: 00:00 Shrinkflation, Pricing Gouging, and the Usual Suspects 01:16 Seeing the World Through a Scientist Lens 04:01 Narcissism in CEOs 05:30 Delay Discounting and the Brain 06:37 The Other Marshmallow Story You Didn't Know 08:41 Are CEOs Really the Villains? 10:15 Dopamine, the Biological Driver of Consumerism 12:25 What To Do (for CEO and Worker) #ceo #neuroscience #corporateamerica #consumerawareness #inflation