2026 Performance Max Optimization Playbook for Ecommerce скачать в хорошем качестве

2026 Performance Max Optimization Playbook for Ecommerce

Building on my 2025 framework, here's what's changed for 2026.. The best thing you can do for your Performance Max campaigns is stop touching them. Your job isn't to drive PMax -- it's to give it a destination and fuel, then stay out of the way. In this complete guide, I walk you through the exact optimization playbook I use after 9 years of managing Google Ads for ecommerce brands. What you'll learn: Why PMax needs 30+ conversions/month to work (and what to use instead) The 80/15/5 optimization cadence: 80% monthly, 15% weekly, 5% daily How to adjust bids and budgets without triggering the learning phase (10-20% rule) When to split vs. consolidate campaigns for better results How to find and cut wasted spend from placements, search terms, and underperforming products The right way to test ad copy: 4-5 distinct headlines, reviewed quarterly 00:00 Intro 01:26 Is Performance Max Even Right For You? 02:50 The Learning Period 03:38 The Optimization Rhytm 04:59 Mastering Bids and Budgets 06:44 Structuring for Success 07:52 Pruning What's Not Working 09:45 Checking Your Remarketing 10:09 The Product Feed and Your Assets 12:11 Summary & Next Steps 🔴 Get the free placement exclusion list (9,000+ placements): https://addimarketing.kit.com/pmax-ex... 🔴 Need help with Google Ads management? https://addimarketing.com/contact #PerformanceMax #GoogleAds #PMaxOptimization #EcommerceAds #GoogleAdsStrategy #PPC #ShoppingAds