The Four Questions For Better Insight Generation I Medical Affairs скачать в хорошем качестве

The Four Questions For Better Insight Generation I Medical Affairs

Discover how asking the right questions can transform your engagements with KOLs and healthcare professionals (HCPs). In this webinar, Scott Thompson (Acceleration Point) and Anna Rathmell-Davey (Gilead Sciences) unpack the four essential types of questions that help uncover deeper insights, improve HCP relationships, and drive decision-making. Whether you're an MSL, insight lead, or field medical leader, this conversation delivers practical frameworks — from TED questions to belief probing — that you can apply immediately. What You'll Learn: • The 4 types of insight-generating questions • Why “too many things to listen for” is a common challenge — and how to overcome it • How to avoid sounding like you’re interrogating an HCP • Techniques to practice active listening and questioning with precision Connect with Anna on LinkedIn:   / anna-rathmell-0193132b   AI Tool Anna discussed during the webinar: https://smartwinnr.com/ #MedicalAffairs [0:00] Introduction & importance of powerful questions [2:00] Common challenges in gathering insights [5:00] Four types of questions that generate insight [10:00] Practicing clarification, implication, and discrepancy questions [21:00] Information questions: High-level, TED, and belief [29:00] Building questioning skills through practice [36:00] Leveraging AI & team exercises to improve [42:00] Dos, don’ts, and final Q&A [51:00] Key takeaways & next webinar preview