Voices of SCOPE: Innovation, Inclusion, and the “Both-And” Mindset in Trial Engagement скачать в хорошем качестве

Voices of SCOPE: Innovation, Inclusion, and the “Both-And” Mindset in Trial Engagement

In this conversation, I sit down with Neha Shah Londono, Clinical Trial Diversity and Community Engagement Lead at Pfizer, to talk about what she’s seeing across the industry as a judge for SCOPE’s Participant Engagement Award: https://www.scopesummit.com/participa... Neha shares why this is one of the most exciting moments in clinical research, with creativity showing up everywhere: AI-driven approaches, boots-on-the-ground community work, new media, storytelling, and fresh perspectives from people entering the space for the first time. We also talk about what it takes to bring these ideas into large organizations. Neha explains the balance between data-driven fundamentals and the need to experiment, pilot, and stay open to new approaches even under intense timelines. Her reminder: innovation happens when teams are willing to look at protocol design, site selection, and community engagement with a new lens, and push just beyond what they can currently see. Key Points Creativity is coming from all corners of the industry, including nontraditional partners Strong trial strategies still rely on data, but teams need room to experiment Storytelling and community relationships play a bigger role than ever Innovation requires curiosity, pilot testing, and the willingness to look past “the way we always do it” Progress starts by going as far as you can see, then realizing you can see further #VoicesOfSCOPE #SCOPEsummit #ClinicalResearch #ClinicalTrials #PatientEngagement #CommunityEngagement #ClinicalOperations #DiversityInResearch #Pharma #LifeSciences #Innovation __________________________________________________________________________ Join the SCOPE 365 Community & Stay Informed about the Entire Clinical Trials Industry! 📰 Clinical Research News Online: https://bit.ly/4ndSLTa 🎟️ SCOPE Summit: https://bit.ly/3JJtJNf 🎫 SCOPE Summit Europe: https://bit.ly/45OHhjh 🤝 ClinEco - Clinical Trials Ecosystem & Marketplace: https://bit.ly/47KxsnR 🔗 SCOPE 365 LinkedIn Community: https://bit.ly/3VyhoOw