How to “Genchi Genbutsu” your funnel скачать в хорошем качестве

How to “Genchi Genbutsu” your funnel

One of Toyota’s key principles is called Genchi Genbutsu — literally translating to “real location, real thing.” Instead of creating theories about how your prospects interact with your marketing touchpoints, web pages, and forms, simply test them. With real people. In real-life scenarios. You can do it manually — by inviting such users to moderated interviews and asking them to review your funnel. Or you can automate it, using various usability platforms to find your ideal prospects and ask them for feedback. Let us know in the comments if you’d like tips on the best methods and tools for this!