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In this episode of the Know Your Why podcast, Jason Balara sits down with Dr. Jeremy Weisz, who makes a compelling case for why every business should be leveraging podcasting as a core part of its growth strategy. Jeremy explains how a podcast can instantly boost credibility, establish true thought leadership, and create a powerful engine for audience engagement. He dives into how businesses can repurpose episodes to answer customer questions, streamline communication, and enhance the overall client experience. Jeremy also highlights podcasting as a high-impact content marketing tool that not only attracts new listeners but strengthens relationships with existing customers by providing relevant, valuable information at scale. Key Highlights: Podcasting is essential for modern businesses seeking legitimacy and visibility. A podcast creates a built-in platform for thought leadership and expertise. Episodes can address common customer questions, reducing repetitive conversations for staff. Podcasts enhance audience engagement by offering meaningful, accessible content. Repurposed podcast content saves time and improves efficiency across teams. Using a podcast strategically can significantly upgrade the customer experience. Businesses can differentiate themselves by showcasing real people and real insights. Podcasting remains one of the most powerful and versatile content marketing tools available. Podcasting isn’t just about gaining followers—it’s about creating a deeper connection with the people your business serves. Jeremy reminds us that when you share your expertise generously, you build trust, authority, and long-term engagement. His insights challenge business owners to think bigger about how they communicate, inspire, and lead in their industries. This conversation will push you to rethink your content strategy and recognize the unmatched value of having your own voice in the marketplace. Chapters: 00:00 Introduction to Dr. Jeremy Weiss 01:30 Journey into Chiropractic and Podcasting 04:24 Transitioning from Chiropractic to Podcasting Business 08:08 The Importance of Podcasting for Businesses 10:01 Creating the Dream 200 List 13:24 Effective Outreach Strategies for Podcast Guests 15:44 Producing Quality Podcast Content 18:27 Growing Your Podcast Reach 23:13 Niche vs. General Podcasting 32:40 Monetizing Your Podcast 37:08 Frequency and Consistency in Podcasting 42:55 Understanding Your Why in Podcasting Get in touch with Jeremy: Website: https://rise25.com/ Podcast: https://www.inspiredinsider.com/episo... / drweisz Stream the Know Your Why Podcast on the go: Spotify: https://spoti.fi/3WqcdBd ApplePodcasts: https://apple.co/3PLG2Zi If you want to know more about Dr. Jason Balara and the Know your Why Podcast: https://linktr.ee/jasonbalara Audio Track: Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Artist: http://audionautix.com/