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In this episode of The 513 Podcast, Ryan sits down with Nate Amspacher, founder of Upstream Digital Marketing. Nate shares his journey from growing up in Lancaster to working at Ramsey Solutions, where he ran large-scale ad campaigns and developed a deep passion for helping the next generation think clearly about money, work, and purpose. After becoming a father of three, Nate launched Upstream — an agency that has since grown rapidly in both Nashville and Lancaster. Together, we talk about what most business owners misunderstand about marketing, how much companies should spend on ads, and the difference between reaching the 3–5% of buyers who are ready to purchase versus the 95% who aren’t. Nate breaks down Meta vs. Google ads, why a strong CRM is essential, and how AI tools like ChatGPT, Claude, and Gemini are reshaping the advertising world. We also dive into leadership, hiring, and raising kids in a digital age. If you’re a business owner, marketer, or entrepreneur looking to grow, this conversation brings clarity, encouragement, and practical direction for navigating the future of digital advertising. 👉 Learn more about Nate’s work: UpstreamDigitalMarketing.co 👉 Learn more about Five Thirteen Media: FiveThirteenMedia.com Watch anywhere you get your podcasts — YouTube, Spotify, and Apple Podcasts