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Most B2B teams don’t have a lead problem. They have a handoff problem. Marketing hits MQL targets. Sales stays skeptical. Pipeline goes quiet. That gap between MQL and SQL is what we call Project Dead Zone, the place where good leads stall, timing gets missed, and nobody feels fully responsible. In this video, we break down: Why leads don’t actually “go cold” The real reasons the MQL → SQL handoff fails How timing, signals, and ownership quietly break trust A simple, human way to wake up dormant leads What Signal Activated Growth looks like in practice How to re-engage leads without spamming or burning your list This isn’t theory. It’s a practical system teams can run right now, and it’s the exact motion we’re building around at Mabbly AI. If your CRM feels full but pipeline feels quiet, this video is for you. 👉 Curious if this fits your setup? Grab a short sanity-check call (15 minutes): https://calendly.com/adam-fridman/15min No pitch. Just clarity.