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Welcome to the very first episode of Behind the Smile, where we unpack what’s happening behind the scenes of successful dental practices. In this kickoff episode, Janet Dunford, Head of Business Development, and Jada Mazury, Account Manager, review the biggest dental marketing shifts from 2025 and share what’s expected to matter most in 2026. The conversation covers how new dental technologies influence patient expectations, how SEO and AI-powered search are changing how patients find practices, and why branding and educational content play a bigger role than ever. They also discuss the connection between marketing and the in-clinic experience—how patient trust is built not just online, but through every touchpoint, from first click to chairside care. This episode sets the foundation for smarter, more patient-focused dental marketing in the year ahead. For help planning your 2026 dental marketing strategy, contact our team today. https://smileshopmarketing.com