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Most companies treat AI pricing like regular feature pricing.That’s usually where things start to break. In this full talk from Scaling Steps 2025, Krzysztof 'Kris' Szyszkiewicz from Valueships explains why traditional pricing logic fails when applied to AI-driven capabilities — and what scaling tech companies should do instead. Krzysztof shares research-backed insights, practical pricing models, and clear examples from the field that help product and leadership teams decide how to package, price, and position AI without hurting adoption or perceived value. In this session, Krzysztof covers: // Why AI features follow different value mechanics than non-AI features // Why “usage-based” isn’t always the right answer // How to evaluate willingness to pay for AI in your market // What companies get wrong when monetizing AI too early or too late // How to identify which AI features deserve a separate price point // How to build a pricing strategy that scales with product maturity This talk is especially relevant for founders, C-level leaders, and product teams in scaling tech companies who want to monetize AI responsibly, strategically, and with real customer insight. ⸻ Learn more 🔗 Scaling Steps event website https://scalingsteps.com Connect with Krzysztof Szyszkiewicz on LinkedIn / krzysztof-szyszkiewicz More from Valueships https://www.valueships.com/