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Peloton was once the king of connected fitness, valued at nearly $50 billion with over a million paying subscribers. But just a few years later, the stock crashed 97%, the founder was ousted, and Peloton became a cautionary tale for entrepreneurs. 👇 SUBSCRIBE for more business breakdowns / @michael-girdley Get my free guide → Why Great Businesses Fail: 10 Multi-Million Dollar Mistakes To Avoid: https://links.girdley.com/10fails-yt ------------------------------------------------------------------ ► For sponsorships or inquiries please reach out to: [email protected] ► Get my weekly letter to business owners: essential insights to run, grow, and stay ahead in your business → https://links.girdley.com/newsletter-yt ► Free events on all things small business: https://links.girdley.com/lectures-yt ► Deep dives on businesses for sale: / @acquisitionsanonymouspodcast ► Follow me on Twitter/X: https://x.com/girdley ------------------------------------------------------------------ In this video, we break down the rise and fall of Peloton, how the pandemic fueled explosive growth, why recalls and supply chain mistakes hurt the brand, and the lessons every business owner, investor, and entrepreneur can take away. If you’re interested in business documentaries, stock market case studies, or entrepreneurship lessons, this deep dive into Peloton’s story is for you.