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Posting daily videos and running your audience straight to sales calls? That strategy is dying fast. In this episode, video strategist Ken Okazaki exposes what's NOT working in 2026 and reveals the simpler, more effective approach coaches are using to turn video into a 7-figure business asset. Ken runs a 7-figure business with only 8,000 followers by reaching the right people in the right way—proof you don't need massive reach to build a successful coaching business. Key Takeaways: The Death of Volume-Based Content (00:00) Why Direct-to-Booking Ads Are Bleeding Money (05:56) Meta's Andromeda Update: The Game Changer (07:43) The Simple Funnel That Works (40:53) The Goldfish Method for Authentic Content (41:17) Model the Right People (44:33) About Ken Okazaki: Ken Okazaki is a video strategist who has spent over a decade helping coaches and service providers turn video into profitable business assets. He's filmed for major industry names, spoken at ClickFunnels, and specializes in creating simple, transferable systems for people who want to coach—not become influencers. Action Items: Audit your current video content for visual sameness Test a simplified funnel: boosted post → chatbot → VSL → calendar Focus on engagement quality over posting volume Consider learning from teachers with proven systems vs. natural influencers