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You can’t fix what you haven’t measured. If your brand, website, or funnel is underperforming, you need to know why.Auditing these areas helps you identify exactly what’s driving conversions and what’s quietly killing your growth. These are the top 10 questions you must answer to audit your brand, website, and funnels so they convert traffic into leads, and leads into customers. 1: How would you describe your brand in one sentence?A clear brand statement sets the tone for everything else. If you can’t explain who you are and what you do in a single sentence, your audience won’t get it either. 2: What do you want visitors to feel or understand when they land on your website?This shapes your design, copy, and layout decisions. If you’re not intentional about the user experience, your site won’t create the response you’re looking for. 3: What page(s) or funnel(s) are you currently using to capture or convert leads?Knowing where the conversions are supposed to happen helps us assess what’s in place and what needs to be optimized or rebuilt. 4: What actions are you expecting visitors to take once they land on your site?Clear calls to action are important. If it’s not obvious what the next step is, users won’t move forward, and your funnel breaks down. 5: What do you believe is working well about your brand or website right now?Identifying the strengths lets us keep what’s effective while focusing attention on the real problem areas. 6: Where do you think potential customers are dropping off or losing interest?Pinpointing the drop-off helps us identify friction points and gaps in your message, layout, or user flow. 7: How are you currently tracking performance across your website or funnel?Without performance tracking, you’re guessing. Tools like analytics and heatmaps give us the data needed to make informed decisions. 8: Have you received any direct feedback about your website or messaging?User feedback often highlights what metrics can’t. Whether it’s confusion, frustration, or praise, it’s valuable insight for optimization. 9: Do you currently run paid traffic or campaigns to your website or funnel?Paid traffic increases urgency to fix broken funnels. If you're spending money to send people into a weak system, you're wasting your budget. 10: What do you want to improve most about your brand or site in the next 60–90 days?A clear improvement goal helps us build a focused roadmap, whether it’s better conversions, stronger messaging, or a more professional user experience. Check out BrandIdentified.com to take the free audit. If you want to use AI to build your plan instantly, head over to BrandOptimizer.ai and paste in this prompt: "Help me audit my Brand, Website, and Funnel using the 10-question framework from Brand Identified." This is the system we use to spot what’s working, what’s not, and what’s costing you conversions.