Systems Are Sexy: Scaling Smart & Protecting Time in Real Estate Development with Heather Gustafson скачать в хорошем качестве

Systems Are Sexy: Scaling Smart & Protecting Time in Real Estate Development with Heather Gustafson

In this episode of Systems Are Sexy, host Scott Newcomb sits down with Heather Gustafson, Founder and President of Franklin Rose Companies. Heather, who has guided billions in real estate sales and development strategy, shares her journey from executive leadership at top firms like Compass to launching her own nimble strategic advisory firm. She dives deep into the systems and frameworks that allow her to scale smart, protect her time, and create freedom, including her non-negotiable approach to time-blocking, her favorite tech stack (Asana, Dropbox, QuickBooks, Calendar Bridge), and how her firm advises developers and family offices on everything from planning and design to data-driven pricing and brand marketing. Learn the critical difference between working harder and working smarter in the high-stakes world of real estate.