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Through decades of brand building and continual delivery of high quality products, end of 2011, Racing Boy has won the first trophy in the “2nd Asia Success Award” which is organized by the International Organizing Committee, Asia Success Inc. Racing Boy was awarded as “Super Golden Product” in the category of motorcycle rim products. In early 2012, Racing Boy once again obtained an award. Racing Boy brand was awarded as “11th Asia Pacific Top Excellence Brand” by the Asia Pacific Excellence Entrepreneur Alliance. It is supported by the top leading international magazine, Global Business Magazine. Racing Boy was first established in 1995 by Mr. Lee Meng Tek, a caliber mechanic from Bukit Mertajam. Initially, this brand was registered under a company called Asian Alloy Enterprise in Penang. Mr. Lee himself is a motorcycle enthusiast. On the strength of his interest, he started to invest in business related to motorcycle parts and accessories for low capacity engines in 1995. Mr. Lee always put his best foot forward to grab a better opportunity. Survey to survey; finally, he realized his business needs to grow faster in every aspect in order to meet the demand of a fast growing industry. With an optimistic thinking, Mr. Lee has made up his mind to expand his business by moving the Racing Boy brand to Selangor, city of Malaysia with his brothers. In 1998, they have moved to Selangor. To rebrand Racing Boy, Mr. Lee and his brothers decided to re-register and incorporate the brand under a new company named Meng Kah Auto Parts Trading Sdn Bhd (MKA). This effort became a very important turning point for Racing Boy. Since then, the Racing Boy brand has started to operate its business in Puchong Utama Industrial Area. Today, Racing Boy is not only an important icon in motorcycle parts and accessories industry, but also the idols of Asia championship racers. It is in a well positioned to provide a wide range of products to meet the requirements of tomorrow. With well-trained and experienced team, Racing Boy brand is ready to explore and enter a greater international market in near future. Racing Boy will continue to build the riders’ confidence.