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Content upgrades are small pieces of supporting content that you can offer the readers of your blog articles. This could be a template, a checklist or a tool that helps them implement what they have just learned by reading your blog article. Content upgrades are extremely useful as they help people put what they have learned by reading your article into action using your tried and tested tools. The execution of ideas can often be the most difficult part. By proving your readers with the tried and tested tools they need you're making your blog post infinitely more helpful. Another benefit of content upgrades is that you can ask for peoples contact details in exchange for downloading. This is a great way to build your email list. By using content upgrades to build your email list you are proving value in exchange for the users contact details. This is so much more powerful than just asking people to subscribe to your blog alone. People who read your blog will often be happy to “upgrade” by downloading a piece of content as they have already started their learning journey with you on this topic. They have received some value from you and now is the time to put that into action with a tool you suggest they use. In this video I tell you what content upgrades are, I’ll show you a few examples of content upgrades in a action and I’ll show you how to implement this strategy for yourself. I’ll also show you some data to support how this has helped me build my email list. I'd love to know what you think. Is this something you'll set up and use yourself? Have you implemented this strategy? How has it helped you build your list? Let me know your thoughts. ** PLEASE SUBSCRIBE TO MY CHANNEL ** ** TO RECEIVE A NEW MARKETING STRATEGY VIDEO EVERY WEEK ** Watch more videos here: https://www.mattbyrom.com/videos You should also check out the Marketing Strategies Podcast where I interview an expert marketer each month here: https://www.mattbyrom.com/marketing-s... If you have any questions or would like my help and advice please contact me here: https://www.mattbyrom.com/contact