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Episode 317 is a three year anniversary reflection on what it actually takes to build something that lasts. Kelly shares how impossible 300 plus episodes felt at the beginning, how the early days were full of uncertainty and scrambling for guests, and how planning ahead became the foundation that made consistency possible. He breaks down how podcasting and entrepreneurship change you, why growth comes from staying in motion, and why the further you go, the more you realize you still have to learn. He then delivers ten hard-earned lessons that apply to podcasting, personal branding, and building a business: share what you are afraid to share, lean into your unique perspective, expect your impact to outgrow your imagination, and commit to routines that keep you showing up. Kelly also talks about rituals and habits that make a show yours, why listener messages matter more than you think, and why your show is never “good enough” if you want it to keep improving. He closes with gratitude for the Rockstars, a major shoutout to Hypervac Technologies and Hyperfab for supporting the mission, and an update on the upcoming launch of I Used To Work There. Submit a story for I Used To Work There: HR@IUSEDTOWORKTHERE.com (mailto:HR@IUSEDTOWORKTHERE.com) Key Takeaways: 1. The world needs what you are afraid to share, and the moment you step into that fear is the moment your real impact begins. 2. Your unique experience is your greatest asset, and it is not about why you should do it, but why the world is waiting for you to. 3. Your impact will grow far beyond what you can imagine if you stay consistent and keep putting your message out into the world. 4. Showing up every week will reveal strengths, capabilities, and growth you never would have discovered otherwise. 5. Building something consistently will naturally build your personal brand, even when that was never the original goal. 6. Your podcast, your business, and your identity will evolve over time, and that evolution is proof that you are growing. 7. The habits and rituals you create around your work become the foundation that makes long term consistency possible. 8. The messages you receive from the people you help will remind you why you started and give you the fuel to keep going. 9. Consistency is not accidental, it is the result of planning, preparation, and making the decision to show up no matter what. 10. Your work will never be finished, and staying humble, improving constantly, and refusing to settle is what keeps you moving forward. This episode is proudly brought to you by our 2026 Title Sponsor, Hypervac Technologies, and I want to take a very special moment to recognize the man behind it all, Colin Harms. Colin, your belief in this show means more than you know. You didn’t just sponsor The Business Development Podcast, you invested in the mission. You invested in the Rockstars. You invested in the idea that business development knowledge should be shared freely with the world, and because of that, this show continues to grow, evolve, and reach leaders in over 150 countries. Hypervac Technologies is North America’s leading manufacturer of industrial vacuum trucks, setting the standard for performance, reliability, and innovation across the industries that keep our world moving. And now, with the launch of Hyperfab, they are bringing that same world-class excellence to custom fabrication, laser cutting, and precision welding right here in Alberta. Hyperfab is built for companies that demand the highest quality, the highest standards, and partners they can trust to deliver. Colin, thank you for standing beside this show. Thank you for believing in what we are building. And thank you for helping make the next chapter of The Business Development Podcast possible. To learn more about Hypervac Technologies and Hyperfab, visit www.hypervac.com (http://www.hypervac.com) . And if you are ready to take these lessons and apply them alongside a community of driven leaders, join us inside The Catalyst Club, where business development leaders from around the world come together to grow, learn, and support each other every single week. You can join us at www.kellykennedyofficial.com/thecatalystclub. Mentioned in this episode: Hyperfab Midroll