Precision Content: Building a High-Impact Strategy for ABX Success (Ash Kakhandiki) скачать в хорошем качестве

Precision Content: Building a High-Impact Strategy for ABX Success (Ash Kakhandiki)

Presenter: Ash Kakhandiki, CEO and Founder, Campaign Like a Pro When it comes to Account-Based Experience (ABX), content isn’t king — relevance is. Ash walks you through a proven framework for crafting a content strategy that connects with real people inside real target accounts. Learn how to uncover account-level insights, develop personalized content that resonates with specific personas, and distribute it across the channels that matter most. More importantly, you’ll see how to integrate your efforts with sales and measure what’s working — and what’s not. Whether you’re targeting a few high-value logos or hundreds of lookalike accounts, this video will give you pragmatic tools and actionable takeaways to elevate your ABX game. What this video provides: A process to conduct deep account research that uncovers actionable insights A framework for creating 1:1, 1:few, and 1:many content aligned to buying stages Tactics for choosing the right mix of channels to maximize engagement Ideas for orchestrating sales and marketing touch points to drive conversion Tips for measuring content effectiveness at the account level 00:00 Introduction 09:03 The ABM Signal Chain 14:05 How to Mine For Insights 18:07 From Data to Insights 21:42 1:1, 1:Few, 1:Many Outreach 24:53 ABX Message Architecture 27:52 Orchestrating With Sales 29:41 Channel Mix Matrix 38:44 Sample Multichannel Journey 43:46 Key Takeaways 46:05 Audience Q&A