Explainer- The Great Repricing of Software: How AI Just Changed What Value Means in Business скачать в хорошем качестве

Explainer- The Great Repricing of Software: How AI Just Changed What Value Means in Business

Something huge just happened in the software world – not a market crash, but a permanent repricing of what software is actually worth in the age of AI. When a company like Anthropic can publish a folder of prompts and trigger billions in wiped value, it’s a sign the market has finally realised customers can now build for themselves, cheaply and quickly, using AI. The old moats – secret code, long contracts, big subscription fees – just don’t protect software companies the way they used to. Value is shifting from “owning the code” to “delivering real productivity”, and that power is moving into the hands of the people who use the tools, not just the ones who sell them. For small and medium businesses, that shift isn’t theoretical – it’s a direct challenge and a huge opportunity. With AI coding assistants, you can act like your own mini software company: build custom tools for your workflows, automate the boring operational stuff, and quietly replace expensive platforms with AI-shaped solutions that fit how you actually work. The real risk now is not “betting on AI too early” but being too slow to restructure your work around it, while others are compounding a massive productivity gap. In this new world, AI isn’t just a tool you point at a task; it’s a coworker you collaborate with – something that can propose better ways of working, help you iterate, and share responsibility for outcomes. The Guest Chat example from the hotel industry shows what this looks like in practice. The AI handles the grunt work: pulling in raw data, checking thousands of links, de‑duplicating and cleaning everything up. Then the human steps in, not to do the tedious bits, but to provide strategy – curating, deciding, steering. Once that’s done, the work goes back to the AI to generate a polished final output. That kind of human‑AI loop doesn’t give you a neat 10 or 20 percent gain; it can deliver 100× improvements on complex tasks. That’s the sort of productivity jump that forces markets to reprice entire categories of software – and it’s already underway. And that’s just the inside of your business. On the outside, the very nature of your “customer” is changing. Soon, when someone wants to compare prices or book with you, their personal AI agent may never show them your site directly. It will go out on their behalf, crawl offers, compare options and make decisions. That means your website can’t just look good to humans; it has to be structured so machines can read it, understand it and trust it. You’ll need your own AI assistant on your site, ready to talk to your customer’s AI, exchanging information agent‑to‑agent. The new competitive edge is not just having a website – it’s owning that AI‑to‑AI conversation and making sure your business is the one those agents recommend. At Own The Conversation, the focus is on helping small and medium businesses embed smart, conversational assistants into their existing sites – in their voice, for their customers, across multiple languages. By pairing those assistants with structured, topical content around your niche, you make it far easier for modern answer engines and AI agents to understand, trust, and recommend your business. If you want to own the conversation in your market and learn AI by using it, visit http://www.owntheconversation.com.