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The Social Listening reports in Konnect Insights gives you deeper insights on how your brand is perceived online When you create Topics or search queries and add social profiles in your Konnect Insights account it brings to you data from all online web and social media platforms. Getting the data is the first step but you need to make sense of this data as it makes a brand perception about you. Remember! In today’s world, the customer is in control. His voice matters more than what you have to say as a brand. And we have to Listen! When data comes from blogs, forums, news, consumer forums, review sites or social media sites such as Twitter, Facebook, Instagram, YouTube, Google Business reviews and all possible platforms, it comes with various signals attached to it. Signals such as sentiment, media type, region, language, category, demographics, influence, reach and so on and so forth With intelligent dashboards of Konnect Insights it helps you make sense out of that data. Understand what is your “share of voice” compared to your competitors.