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Welcome to the latest episode of “Expert Insights” by Mind Your Conversions, your go-to podcast where CRO leaders, growth experts, and marketers share real-world learnings from the frontlines of experimentation and optimization. In this episode, we’re joined by Luiza De Lange, Head of CRO at LeoVegas Group and winner of the Experimentation Culture Award 2023 and Experimentation Thought Leadership Award 2024. Luiza is a strong advocate of experiment-led growth and has been instrumental in building experimentation programs from scratch inside large organizations. We dive deep into what it really takes to build a high-velocity experimentation culture, why low win rates are actually a healthy sign, and how AI, workflows, and agents are shaping the future of CRO without replacing human judgment. Here’s what we explore in this episode: ✅ Why most experiments fail and why that’s a good thing ✅ How to build experimentation culture from zero inside large organizations ✅ The role of AI workflows and agents in scaling CRO programs ✅ Why experimentation velocity matters more than “big” ideas ✅ How CRO teams can lead AI adoption across organizations ✅ Balancing data, human intuition, security, and compliance in experimentation Follow Us for More Insights on: • Website: https://fibr.ai • LinkedIn: / fibrai • Twitter(X): https://x.com/fibr_ai • Instagram: / fibr_ai_ If you’re a CRO leader, product manager, marketer, or growth professional looking to scale experimentation, adopt AI responsibly, and build a data-driven culture that actually works, this episode is packed with insights you won’t want to miss. #podcast , #marketingpodcast , #podcastclips , #podcasts , #podcastshorts , #podcastvideo , #viralpodcast , #fyp , #explore , #luizadelange , #cro , #experimentation , #conversionoptimization , #saas , #personalization , #experiment , #ai , #aiinmarketing , #aishort , #marketingstrategy , #fibrai , #mindyourconversions , #aiworkflows , #growthmarketing , #productledgrowth , #LeoVegas , #fibrai , #ExperimentationCulture , #marketer , #digitalmarketing