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Welcome to Episode 1 of Behind the Brand, hosted by Reggie Rivas 🎙️ In this premiere episode, Reggie sits down with Jill Langley from Princess Cruises to talk about leadership, industry experience, and what travel advisors should understand about one of the most established cruise brands in the world. This episode focuses on: • Jill’s background and journey in the cruise industry • The culture and evolution of Princess Cruises • Building strong supplier relationships • What Princess looks for in successful travel advisor partners • How advisors can position themselves for long-term success with cruise lines While later episodes of Behind the Brand dive deeper into entrepreneurship and CEO-level thinking, Episode 1 lays the foundation — highlighting the importance of brand understanding, partnership, and leadership in growing your travel business. Whether you specialize in cruises, luxury travel, or full-service vacation planning, this conversation offers valuable insight into working strategically with cruise line partners Subscribe ▶️ & tap the 🔔 for weekly insider conversations with the brands shaping the travel industry. #BehindTheBrand #PrincessCruises #TravelAgents #CruiseIndustry #TravelBusiness #BusinessDevelopment #ArcherTravel #EvolutionTravel