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To Service or Not to Service? That Is the Surgical Question. This week on Death of a Spine Salesman, we dove into a big question with an even bigger guest: Dr. David Yeh, neurosurgeon, legend, and all-around straight shooter. The topic? A twist on Shakespeare’s classic: “To service or not to service?” Sounds dramatic, but here’s the deal—when you’re in the OR, it’s not a philosophical debate. It’s real, it’s urgent, and it’s a question that can make or break a surgery. Dr. Yeh didn’t hold back. He shared what service really looks like from the surgeon’s perspective. It’s not about showing up. It’s about showing up prepared, present, and ready to fix problems before they happen. As he put it: “Anyone can bring a product. That’s not service. Service is when something goes wrong and someone is there—really there—to solve it, fast.” That hit home for us. In spine and neurosurgery, there’s zero room for delays, missing tools, or guesswork. These moments are precise. Pressure-filled. And the people in the room? They need to be locked in, every single time. So here’s what we believe at Om Surgical Solutions LLC: real service is invisible when done right. It’s in the reps who anticipate. The tools that just work. The team that’s always a step ahead. Service means you care. Like, actually care. About the surgeon. The patient. The outcome. It’s about building trust before it’s even needed. And yes, we get it—hospitals run on shifts, breaks happen, people clock in and out. But in those moments when it all lines up—the surgeon, the staff, the support—that’s when the magic happens. And that’s what we strive for every day. Give the episode a listen—it’s real talk, full of stories, laughs, and a healthy dose of truth. Because when it comes to service in surgery, the question isn’t “Should we?” It’s: “How can we do it better?” 🎧 Part 1 is live now. Catch the conversation, the laughs, and the truth bombs—and get ready for more in Parts 2 and 3. #OmSurgicalSolutions #DeathOfASpineSalesman #ToServiceOrNotToService #HealthcareSupport #SurgicalTeamwork #SpineSurgery #Neurosurgery #MedicalSales #CustomerCareThatCounts #PodcastDrop In this episode, a neurosurgeon with 25 years of experience shares his journey and insights about working with different products and *medical devices**. He touches on the importance of **service* in the industry from the perspective of a *doctor**. He also talks about his experience with **medical sales rep* and the *medical sales* environment. #spine #health #interview #surgeryprep