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Scaling Your Coaching Business with Carey Peters

In this raw and unfiltered episode, Lauren welcomes back her mentor, Carey Peters—actor-turned-entrepreneur and co-founder of Health Coach Institute (HCI). Carey has graduated over 40,000 coaches and achieved one of the largest exits in EdTech history. This conversation is part business masterclass and part spiritual journey. They dive into the realities of scaling to eight figures, why most coach training schools are failing their students, the "psychic downloads" that guide Carey’s coaching, and why menopause is the ultimate business superpower. Video Chapters 00:00 - Introduction to Carey Peters 02:00 - Voice training and using your voice as a tool 07:00 - Unconscious competence vs. teaching ability 09:00 - The psychic cousin's predictions and "downloads" 14:00 - The terror barrier and training wheels for new coaches 19:00 - The massive gap in coach training: Missing student stories 22:00 - Why students are the stars, not founders 25:00 - Why women need women in coaching 28:00 - 50 years of financial freedom for women 32:00 - Working with founders: Strategy and simplicity 35:00 - Why you need "CEO Eyes" on your business 37:00 - The $3.5M ceiling and learning to operate 42:00 - Top-line revenue vs. profit margin reality 45:00 - The truth about hustle culture 48:00 - Lifestyle business vs. empire building 52:00 - Learning to fall in love with your clients 58:00 - The menopause superpower of not caring 1:00:00 - Realizing "I matter no matter what" 1:02:00 - Surrender and the catalyst of motherhood Key Takeaways The Voice as a Tool: Why vocal training is essential for coaches to communicate emotion and authority naturally. The Terror Barrier: Understanding the "full-on terror" new coaches feel and why "scripts" are just training wheels. The Woman Problem: Why female coaches need female role models who understand the "patriarchal limitations" wired into the female nervous system. The 90% Profit Margin Secret: Why one-on-one private coaching often offers better income and freedom than building a massive empire. The Menopause Superpower: How the drop in estrogen at 50+ creates a "lifted veil" where you stop people-pleasing and start living with total freedom. Carey’s Wisdom "Great businesses are built off big wounds." "The veil lifts and you go: Oh my God, I don't give a single fuck anymore." "There's no shortcut to millions of dollars. The hustle culture lie is bullshit." "I don't have to do anything. It doesn't matter what's on my headstone." Resources Mentioned Carey Peters: Private coaching for founders in the $1-5M revenue range. Women of a Certain Stage Menopause Coach Diploma: https://womenofacertainstage.lpages.c... Health Coach Institute (HCI): Training 40,000+ graduates globally. Meet Your Host: Lauren Lauren is the founder of Women of a Certain Stage and creator of the Become a Menopause Coach diploma program. Trained by Carey Peters, Lauren has built a globally recognized certification that puts students first. Her program boasts a 96% show-up rate and focuses on a massive, underserved market of 1.2 billion women. Ready to become a menopause coach? Join a live cohort where you'll learn from experts and graduate with a podcast feature, vocal video, and marketing clips to launch immediately. 👉 Book a free discovery call: https://bookme.name/womenofacertainst... Disclaimer: Information shared is for educational and entertainment purposes only and doesn't replace medical, business, or legal advice.