Fix CRM–MAP Misalignment Without Slowing GTM | Chloe Pott скачать в хорошем качестве

Fix CRM–MAP Misalignment Without Slowing GTM | Chloe Pott

We’re excited to premiere our latest episode of the #MarketingInsiderSeries LIVE across all Mavlers channels (YouTube, LinkedIn, Facebook, and Instagram) Wednesday, January 7th at 3 PM CET (8 AM CT / 6 AM PT / 6:30 PM IST) Thank you to Chloe Pott for joining us. Chloe is the Founder and Lead Consultant at Pocket Nibbles Consulting, a 3× Adobe Marketo Champion, and one of the leaders shaping the Marketing Ops community across Europe. In this episode, Chloe breaks down why Marketing Ops rarely fails overnight. Here’s what she digs into: – How to connect fragmented CRM, marketing automation, and analytics into a single source of truth that sales and marketing both trust – How to keep data clean without slowing teams down, by fixing hygiene at the point of entry using forms, picklists, and field mapping – Why migrations fail when planning and enablement are underestimated, and how to protect both data quality and team morale during change – How templating everything end-to-end (briefs, builds, QA, reporting) is the fastest way to scale campaign execution without chaos Watch the full conversation and learn how to build systems that scale with trust.