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Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wint... (Use promotion code: WNTR1000 to get $1,000 off) Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod... Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/ Summary: January always feels strange in real estate — and this year is no different. In this episode, we break down why the phones go quiet early in the year, how slow markets actually behave, and why panic is usually the wrong move. We talk interest rates, buyer sentiment, lean business models, and what experienced investors do to stay profitable while everyone else overthinks the slowdown. If you’re feeling stuck or second-guessing the market, this episode is your reminder: nothing’s broken — it’s just January. Connect with Cole Ruud-Johnson Instagram: / coleruudjohnson Twitter: / coleruudjohnson LinkedIn: / coleruudjohnson TikTok: / coleruudjohnson --- Chapters: 00:00 – Welcome & January reset 05:10 – Slow market realities and expectations 09:00 – Is this slowdown different this year? 12:30 – Interest rates and market sentiment 15:20 – What lower rates would unlock 18:25 – Lean vs bloated real estate businesses 21:10 – Why most partnerships don’t work