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We were fortunate enough to sit down with Matt Dixon, an acclaimed sales expert and business author, as part of the READ TO LEAD® 'Meet the Author' series. Matt, the co-author of "The JOLT Effect: How High Performers Overcome Customer Indecision," shared invaluable insights on how to tackle one of the biggest challenges in sales—customer indecision. With his extensive experience in sales strategy and customer behavior analysis, Matt is deeply passionate about helping sales teams close more deals by addressing the root causes of indecision. In this insightful session, he revealed counterintuitive strategies and practical guidance that can transform how sales professionals approach hesitant buyers. 💬 What resonated with you? #InfluentialLeadership #MeetTheAuthor #ReadToLead #SalesStrategy #TheJoltEffect Want to accelerate the connection and growth of your leaders and teams with READ TO LEAD? Make sure you're following and connecting with us across our channels: Watch more mini clips on Instagram ⤵️ 📸 / readtoleadbusiness Connect with Sarah on LinkedIn ⤵️ 💼 / sarah_readtolead Join a FREE trial of READ TO LEAD ⤵️ 🎟 https://www.readtolead.co.uk/trial/ How can READ TO LEAD connect your teams? ⤵️ 🤝 https://www.readtolead.co.uk/the-team/ Our partners --------------------- ReThink Press https://rethinkpress.com/