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Storytelling is not just for writers and performers. It is one of the most powerful tools finance leaders can use to drive decisions and influence action. In this practical and engaging talk, Bradley Channer, Chief Financial Officer at UBIO, explains why data alone is not enough to persuade stakeholders. He shows how storytelling bridges the gap between financial analysis and real world decisions, helping non finance audiences understand, trust, and act on the numbers. Drawing on his background in acting and performance training, Bradley shares communication techniques that finance professionals can use to clarify their message, build credibility, and present insights with impact. He introduces simple frameworks for defining your objective, understanding your audience, and shaping presentations and reports so they lead to action, not confusion. Topics covered include: • Why stories drive decisions more effectively than raw data • Building trust and credibility when presenting numbers • Turning financial analysis into persuasive narratives • Acting techniques that improve business communication 🛠️ For access to the full talk, and access to over 100 hours of finance expertise on demand, become a member here: https://www.financealliance.io/pro-me...