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Your team is sitting on closed loans… and doesn’t even know it. In this episode, Josh Friend (CEO & Founder of Insellerate) explains how Aithena listens to 100% of your calls, surfaces the moments that win or lose deals, and predicts who’s likely to close in the next 60 days—so your loan officers stop chasing dead ends and start closing more loans. If you lead mortgage sales, lending ops, call centers, or revenue teams, this is the AI episode that cuts through the hype—because it’s not a shiny tool. It’s real work getting done: call reviews, coaching, prioritization, and smarter follow-up. What Aithena actually does (in plain English) Automates call reviews by jumping straight to the critical moment (objection, missed step, buying signal) Gives managers 10 coachable moments in 20 minutes instead of wasting 20 minutes on one full call Applies a deal likelihood score so reps know who to call today vs. who to nurture Detects borrower intent using patterns learned from 1M+ conversations Helps reps stay confident and effective by prioritizing higher-probability borrowers first Turns scattered conversations into a repeatable, coachable system that scales Why this matters right now When call volume spikes and rates shift, most teams can’t tell the difference between: “Not ready” and “Ready to close—just not with you yet.” Aithena helps you find the borrowers who are most likely to act soon—before they close somewhere else. FAQ's What is Aithena? Aithena is an AI platform from Insellerate that reviews calls, scores conversations, and delivers coaching + lead prioritization based on borrower intent. How does Aithena help close more loans? It identifies high-intent borrowers, surfaces objections and missed moments, improves coaching speed, and focuses reps on the leads most likely to close soon. Who should use Aithena? Mortgage and lending organizations, call centers, and revenue teams that want better call performance, faster coaching, and smarter follow-up. Want to see Aithena in action? Email Josh: josh@insellerate.com Chapters 0:00 Welcome + Josh Friend returns 0:40 Why most AI projects fail ROI 2:10 Aithena: AI call reviews + coaching moments 4:00 100% call coverage and better insights 5:20 Predictive lead scoring + borrower intent 9:00 Sales confidence and performance 11:10 Vibe coding + building faster with AI 19:20 Events + how to connect 21:30 Wrap-up ### Michael Hammond, Founder of NexLevel Advisors, is the leading fractional CMO in mortgage and mortgage technology, specializing in AI-powered growth strategy and audience development.