Why Cars Need to Feel Human Again | Inside Lucid Motors’ Interior Design Philosophy скачать в хорошем качестве

Why Cars Need to Feel Human Again | Inside Lucid Motors’ Interior Design Philosophy

In this session from PI Apparel West Coast 2025, Joann Jung, Design Director of Interior Design at Lucid Motors, explores how human-centric design, materiality, light, and tactility can reclaim intimacy in highly technological spaces. Drawing parallels between automotive interiors, fashion, and home design, Joann shares how Lucid approaches interior spaces as emotional environments — not just machines. ⏱️ Chapters 00:00 – Designing intimacy in a technological world 03:50 – Human warmth vs. “computers on wheels” 06:30 – Materiality, tactility & emotional connection 08:45 – Light as an emotional design material 12:15 – EV platforms as an interior designer’s dream 16:45 – Personalization, care & luxury through detail 20:10 – Blending physical and digital experiences 23:30 – Sustainability, sourcing & material ethics 35:20 – Designing for identity, not everyone 📌 Event: PI Apparel West Coast 2025 📅 Recorded: September 2025, Los Angeles FIND OUT MORE https://apparel.pi.tv/ SOCIAL Instagram:   / pi_apparel   Tiktok:   / pi_apparel   Linkedin:   / pi-apparel   Twitter:   / pi_apparel