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Are you setting growth goals for your business by pulling numbers out of thin air? Most business owners guess they want to grow by "20%" or "50%" without actually knowing if that’s possible—or if they’re leaving money on the table. In this video, Mark Hummel, CEO of Inspector Empire Builder, breaks down the exact framework for setting Realistic Stretch Goals. Whether you are in the home inspection industry or any service-based business, these principles will help you make better decisions and scale with confidence. 📊 In this video, you’ll learn: The "Market Opportunity" Concept: How to determine the actual potential in your local area. Analyzing Past Performance: Why your history is the best predictor of your future (if you use it right). KPIs & Metrics: Why you can't manage what you don't measure. Defining "Stretch Goals": How to push yourself beyond comfort without setting yourself up for failure. The Power of Consistency: The final ingredient to successful execution. 🔗 Find out more about Inspector Empire Builder: https://www.iebcoaching.com/growth-di...