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In this episode of the Pest Control Playbook, host Jorel Solis interviews Dan Leibrandt, founder of Pest Control SEO. They discuss the importance of SEO for pest control businesses, strategies for new owners, and the significance of optimizing Google Business Profiles. Dan emphasizes the power of customer reviews and the role of visual content in building trust. The conversation also covers leveraging social media, particularly short-form video, to connect with audiences and generate leads. Dan shares insights on overcoming barriers to content creation and his vision for inspiring others in the industry. Key Takeaways -SEO is essential for visibility in pest control. -Focus on Google Business Profile for quick wins. -Customer reviews significantly impact trust and conversion. -Visual content should feature smiling technicians. -Short-form video is crucial for social media engagement. -Consistency in content creation leads to growth. -Learn from successful figures in the industry. -Words matter in marketing and customer communication. -Building trust is key in service industries. -Inspiration can drive positive change in society.