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ACCOUNTING FOR MANAGERS | MBA VIRTUAL GROUP STUDY (PAN INDIA) Why do we treat the owner and the business as separate entities? This session breaks down the "GAAP" (Generally Accepted Accounting Principles) that govern how financial statements are prepared worldwide. To ensure consistency and transparency, accounting follows a specific set of "rules of the road." For managers, understanding these concepts is vital to ensure that financial reports are not misleading. We explain why we record assets at cost price rather than market value and how the "Matching Principle" ensures that expenses and revenues are aligned to show a true profit. In this session, Unit 2 is covered in detail, including: • Accounting Concepts: Deep dive into Entity, Money Measurement, Going Concern, and Dual Aspect concepts. • Accounting Conventions: Understanding Consistency, Full Disclosure, Materiality, and Conservatism (Prudence). • The "Dual Aspect" Rule: Why every transaction affects at least two accounts (The foundation of the Accounting Equation). • Indian Accounting Standards (AS): A look at the AS-1 to AS-22 framework used in the Indian corporate sector. • Practical Insights: Why estimates and "Historical Cost" are used despite market fluctuations. 📘 Comprehensive coverage of GAAP and Indian AS 🤝 Peer-to-peer learning for MBA First Semester 👉 Watch till the end to master the "Logic" behind the Balance Sheet. 📘 Syllabus aligned with IGNOU, Amity, SMU & top universities 🤝 Live group study with doubt-solving 🎯 Exam-oriented explanations 👉 Watch till the end for complete Unit 2 clarity and exam readiness.