s05e01 - Tim Hickle - SEO is Dead! Long live SEO! скачать в хорошем качестве

s05e01 - Tim Hickle - SEO is Dead! Long live SEO!

Season 5 of the BigCheese Podcast kicks off with a deep dive into how AI is fundamentally reshaping marketing, product discovery, and sales. Joined by marketing executive Tim Hickle, the crew unpacks why traditional SEO playbooks are breaking, how tools like OpenAI’s ChatGPT are replacing Google searches, and what founders and marketers must do to stay visible in an LLM-driven world. From LLM.txt files and AI-optimized pillar pages to Reddit authority and the coming wave of native AI ads, this episode lays out the new rules of growth in 2026. Topics 00:00 – 06:30: Season 5 kickoff, guest intro, and Tim Hickle’s background in B2B SaaS marketing 06:30 – 15:00: Why Google search traffic is declining and AI answers are replacing clicks 15:00 – 28:00: How ChatGPT discovers and recommends products differently than SEO 28:00 – 38:00: LLM.txt files, FAQs, and AI-driven pillar pages explained 38:00 – 52:00: Why small, niche startups are beating big incumbents in AI search 52:00 – 1:05:00: Reddit, reviews, and “being honest” as ranking factors for LLMs 1:05:00 – 1:18:00: AI ads, intent data, and the future of attribution 1:18:00 – 1:28:00: How AI compresses the buyer journey and kills traditional sales funnels 1:28:00 – End: Indiana football, leadership standards, and rapid turnarounds Mentioned in This Podcast Tim Hickle on Linked in -   / timhickle   Crafted – Product and web development partner https://craftedup.com Crafted NBA – Deep NBA analytics and trivia community https://craftednba.com Wickedform – AI-driven branded Zoom backgrounds https://wickedform.com LLM.txt protocol – Emerging standard for AI website discovery