The Branding Formula That Works for Every Small Business скачать в хорошем качестве

The Branding Formula That Works for Every Small Business

Struggling to stand out? This simple formula makes your brand unforgettable. In this 30-minute workshop, you’ll learn how to define and showcase your brand, so it resonates with customers and sets you apart from the competition. Walk away with practical tips and actionable steps to strengthen your business identity and attract the right audience. Richard Bankert of Bankert Marketing will walk you through the basics and common questions about building a brand. Learn the essential steps to build, improve, or rebrand your small business. From defining your audience to crafting a brand story, slogan, and visual identity, this workshop provides actionable tips to make your brand memorable and impactful. Follow Bankert Marketing: Facebook:   / bankertmarketing   Instagram:   / bankertmarketing   Website: https://www.bankert.ca Follow Our Crazy RV: #FightTheCouch YouTube:    / ourcrazyrv   Facebook:   / ourcrazyrv   Instagram:   / ourcrazyrv   Website: https://www.ourcrazyrv.com/ Timestamps 00:02 Introduction: Building Your Brand Workshop Overview 01:02 What a Brand Is Not and Defining Your Brand 02:06 Origins and Etymology of Branding 03:14 Elements That Make a Brand 04:04 Step 1: Define Your Target Audience 06:47 Step 2: Study Your Competition 08:00 Step 3: Clarify Your Purpose and Position 10:12 Step 4: Define Your Brand Personality and Voice 11:41 Step 5: Craft a Brand Story: Challenge, Solution, Impact 14:19 Step 6: Choose Your Brand Name 16:10 Step 7: Develop a Slogan or Tagline 17:29 Step 8: Logo Design, Colors, Typography, Visual Language 19:37 Importance of Brand Consistency Across Touchpoints 20:26 Adapting and Evolving Your Brand Over Time 20:26 How We Help Businesses: Services Overview #SmallBusinessBranding #BrandBuilding #BrandStrategy