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Welcome back to Whiteboard Wednesday, your weekly breakdown of complex eCommerce and logistics topics, simplified. In this episode, Blair Forrest, Founder of AMZ Prep, dives into a detailed comparison between Amazon Multichannel Fulfillment (MCF) and traditional 3PL providers breaking down pricing, storage costs, and fulfillment strategy to help you choose the best fit for your eCommerce brand in 2025. Amazon’s MCF has become an alternative to third-party logistics (3PL) partners by allowing sellers to use their FBA inventory to fulfill orders across multiple sales channels including Shopify, TikTok Shop, and DTC websites. But is it really the most cost-effective or flexible solution for your business? Let’s find out. What You’ll Learn in This Whiteboard Wednesday Episode What Amazon Multichannel Fulfillment (MCF) actually is How MCF pricing compares to 3PL fulfillment costs Real examples of FBA, apparel, and bulky product pricing Why MCF might not fit for high-AOV or multi-item orders Key differences in packaging, branding, and flexibility How peak vs. non-peak storage rates affect your margins When a dedicated 3PL like AMZ Prep becomes the better option Why This Matters Amazon’s Multichannel Fulfillment program allows sellers to use FBA inventory to fulfill orders from any channel, but it comes at a premium. In 2025, Amazon’s new rate and storage updates make it critical for brands to reassess their fulfillment strategy. For many, switching or integrating with a 3PL could mean saving up to 50% on pick, pack, and storage fees — especially for multi-item or oversized shipments. This episode breaks down the real math behind both options — so you can decide when to use Amazon MCF and when a 3PL partner like AMZ Prep makes more sense. Who This Episode Is For Amazon and Shopify sellers Brands scaling into multi-channel fulfillment eCommerce operators using FBA and 3PLs together DTC brands exploring logistics cost optimization Aggregators and fulfillment managers comparing MCF vs 3PL Key Takeaways Amazon MCF lets you use FBA inventory for other sales channels MCF charges per item can become costly for multi-pick orders 3PLs offer more flexibility, custom branding, and packaging options Amazon’s storage rates can reach up to $2.40 per cubic foot in peak season Partnering with AMZ Prep can cut fulfillment costs by up to 50% checkout our full resources: 🔗Multichannel Fulfillment: https://amzprep.com/amazon-mcf-fees/ Checkout our latest Whiteboard Wednesday videos: 🔗Amazon’s New Commingling Policy: • Amazon’s New Commingling Policy Explained ... 🔗Toronto Fulfillment Center Growth: • Toronto Fulfillment Center Growth & Monthl... Contact Information AMZ Prep - Your Logistics Partner 📧 Email: info@amzprep.com 📞 Phone: (647) 370-7416 🌐 Website: www.amzprep.com #whiteboardwednesday #amazonmcf #3pl #amazonfba #amzprep #ecommercefulfillment #amazonfulfillment #shopifyfulfillment #multichannelfulfillment #amzprep3pl #amazonwarehouse #fba2025 #ecommercelogistics #amazonupdate #fbavs3pl #amazonbusiness #amzpreplogistics #warehousing #amazonstoragefees #fulfillmentcomparison What’s Your Take? Do you think Amazon’s MCF is worth the cost compared to a 3PL? Drop your thoughts below 👇 — we’d love to hear how you’re managing your fulfillment strategy this year! If you found this Whiteboard Wednesday helpful, don’t forget to like, share, and subscribe for more weekly insights on Amazon logistics, fulfillment strategy, and eCommerce growth from the AMZ Prep team. 🚀