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Is your CRM helping your sales team close deals or slowing them down with endless data entry? In this episode of Executive Connect, host Melissa Aarskaug sits down with Adam Honig, founder and CEO of Spiro, to explain why traditional CRM systems are broken and how AI is transforming sales operations in manufacturing and B2B companies. Adam shares why most sales teams never fully adopt CRM, how manual reporting destroys productivity, and why forcing data entry leads to bad data and wasted investment. He introduces Spiro’s AI-driven approach that captures customer intelligence automatically and delivers real-time insights without administrative burden. From voice-based interfaces to predictive preparation tools, this conversation reveals how modern companies can eliminate CRM friction, improve customer relationships, and increase revenue without burning out their sales teams. If you want your sales systems to work for your people instead of against them, this episode is essential listening. What You Will Learn Why most CRM systems fail inside sales organizations How manual data entry destroys sales productivity Why bad CRM data is worse than no data How AI can automate customer intelligence The difference between CRM systems and anti-CRM platforms How manufacturers can modernize sales operations When it is time to replace your existing CRM How voice and chat interfaces will reshape business software How to reduce administrative costs in sales teams Chapters (00:00) Why most companies never adopt CRM (01:26) The hidden cost of forced data entry (03:25) The inspiration behind Spiro’s AI model (04:52) Why salespeople should not be behind desks (05:16) The data quality problem in CRM (06:27) How Spiro prepares reps for meetings (07:49) Reducing administrative burden in sales (08:26) Why Spiro calls itself an anti-CRM (09:06) Real-world examples in customer service (10:38) The future of voice and chat interfaces (12:58) Security and biometric risks (14:49) How manufacturers should start using AI (16:43) The No CRM philosophy (17:51) Quotes, contracts, and ERP integration (18:55) Adam’s background in sales and CRM (20:47) When companies should replace CRM (23:29) Hidden organizational resistance (24:44) Final thoughts on CRM (25:10) Where to connect with Adam Guest Bio Adam Honig is the founder and CEO of Spiro, an AI-powered sales platform designed for manufacturers and B2B companies. With decades of experience in CRM consulting and enterprise software, Adam is known for challenging traditional CRM models and building systems that eliminate manual reporting. His work focuses on helping sales teams spend more time with customers and less time on administration. Connect with Adam Honig Website: https://spiro.ai LinkedIn: / adamhonig Connect with Executive Connect Website: https://www.executiveconnectpodcast.com YouTube: Executive Connect YouTube Channel LinkedIn: Melissa Aarskaug Instagram: @executiveconnectpodcast TikTok: @executiveconnectpodcast Facebook: Executive Connect If you like the content please do share, subscribe and like the channel. Tune in to the complete episode on the channel under podcasts. For more visit - executiveconnectpodcast.com #executive #leadershipdevelopment #team #cxos #ceo