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State of International Cannabis Travel & Tourism

Brian Applegarth will present on the overall trends, challenges and opportunities of International Cannabis Travel and Tourism. 🌍 The global cannabis industry is rapidly expanding, with 70 countries legalizing medical use and 10 countries legalizing adult-use. As we look towards a promising future, New Frontier Data highlights that the cannabis market is projected to soar from $57.18 billion in 2023 to $444.34 billion by 2030. Simultaneously, the travel sector, representing 9.1% of global GDP, continues to flourish, contributing over $9.9 trillion. The synergy between cannabis and travel is undeniable, promoting sustainable and regenerative practices. Brian is the Founder/Owner of Applegarth Strategies and is the CTAI Founding Chair & Advisory Board Member. Applegarth Consultative Services is an award-winning boutique consulting firm, specialized in destination marketing and visitor economy growth strategies. Niche areas of expertise include cannabis, LGBTQ+ travel, and social inclusion. Brian Applegarth is the founder of the Cannabis Travel Association International and Applegarth Consultative Services. Brian leads the cannabis and hemp task force for Destinations International and the cannabis and hemp council for the California Travel Association. He was the sole advisor on first-ever study on the cannabis travel audience in the United States, an effort in partnership with MMGY Travel Intelligence.