Why Clean Energy Marketers Feel Siloed — And How Jacob Yang & Amp Your Story Is Fixing It скачать в хорошем качестве

Why Clean Energy Marketers Feel Siloed — And How Jacob Yang & Amp Your Story Is Fixing It

In this episode of the Watts Up Solar Podcast, I sit down with Jacob Yang, a clean energy marketing strategist and the founder of Amp Your Story—a global community built to connect marketers across solar, wind, nuclear, geothermal, and beyond. We talk candidly about the real challenges clean energy marketers face: being siloed inside companies, wearing 20 hats, navigating layoffs, explaining ROI to skeptical executives, and trying to tell meaningful stories in an attention economy that’s louder than ever. Jacob breaks down: Why clean energy marketing is not like selling sneakers or SaaS How community beats competition in a volatile industry The rise of fractional marketing and why it’s changing how companies hire Why marketers should be treated as revenue generators, not cost centers How storytelling is becoming mission-critical for the future of clean energy If you work in solar, wind, storage, nuclear, or climate tech, and you’re responsible for marketing, communications, or growth—this one hits close to home. 🔗 Join the Amp Your Story community (free): https://www.ampyourstory.marketing 🎧 Listen on audio: Available wherever you get your podcasts More solar education: https://www.solarenergyforconsumers.com 👉 Like, subscribe, and share if this conversation resonates. It helps the algorithm notice the signal over the noise. ⏱️ YouTube Chapters 00:00 – Intro: Why Clean Energy Marketing Is Different 01:05 – The Gap Jacob Saw in Clean Energy Marketing 02:18 – Why Marketers Feel Siloed Across the Industry 03:36 – Why Marketers Don’t Naturally Network at Conferences 04:01 – The Biggest Challenges Clean Energy Marketers Face 05:08 – Ask-Me-Anything Sessions & Real-World Marketing Problems 06:28 – Trust, Homeowners, and Weatherization Triggers 07:09 – Why Marketers Are Wearing Too Many Hats 07:45 – Marketers as Revenue Generators, Not Cost Centers 08:22 – What Connects Clean Energy Marketers Globally 09:09 – Why Amp Your Story Is Free (and Why That Matters) 09:51 – Fractional Marketing Explained (vs Freelance & Full-Time) 11:45 – Why Fractional Roles Reduce Hiring Risk 13:05 – The Rise of Storytelling in Fortune 500 Companies 14:26 – Real Impact: Confidence, Career Growth, and Execution 15:35 – Collaboration Over Competition in Clean Energy 16:33 – Why Clean Energy Is About the Future Generation 17:33 – Beyond Solar: Nuclear, Wind, and Geothermal Marketing 18:23 – Where Clean Energy Marketing Is Headed 19:46 – Storytelling as the Future of Climate Communication 20:18 – Where to Find Amp Your Story 21:01 – Closing: The Sun Will Never Send You a Bill