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Brian Hale is the Chief Growth Officer at DoorDash and one of the most respected growth leaders in tech. After helping drive growth in the early days of Facebook and spending years studying what separates breakout companies from stagnant ones, Brian has developed a clear philosophy for how great growth teams actually work. In this episode, Brian explains why most companies misunderstand growth—and what the best teams do differently. We discuss: 1. Why great growth teams own the entire customer journey 2. The DoorDash experiment that revealed a hidden barrier to ordering 3. Why shipping more experiments often leads to worse growth results 4. The real difference between “growth hacking” and product-led growth 5. Why MAU is often the most honest growth metric 6. How companies become blind to new users once everyone internally becomes a power user 7.The three questions great growth leaders ask before they join a company 8. Why the best growth teams obsess over removing friction and customer hesitation If you’re a founder, product leader, or growth operator trying to diagnose stalled growth, this conversation breaks down how elite teams identify leverage, and why many companies plateau at just 5–10% of their true potential.