Reframing Fundraising - Unlocking Donor Potential with a Data-Driven Approach with Karen Kelly скачать в хорошем качестве

Reframing Fundraising - Unlocking Donor Potential with a Data-Driven Approach with Karen Kelly

Although people often perceive fundraising as refined conversations and confident asks, the reality is far more complex. Many fundraisers often struggle with self-doubt, suspicious of whether they fit into the category of a ‘good fundraiser.’ Whether it’s redefining what skills matter, reframing the role of data, or turning challenges like lapsed donors into opportunities, this episode explores how shifting perspectives can open new possibilities. From embracing experimentation to dismantling the myths that hold back individuals and teams, this episode is packed with insights on how to reframe fundraising. Meet Karen Kelly, the Development Manager at the Anne Arundel County Food Bank in Crownsville, Maryland, where she oversees database management, recurring giving, and new donor outreach as part of a small but dedicated team. Karen co-founded and led Through the Heart with her husband, a nonprofit providing pregnancy loss resources and support, where she managed day-to-day operations for 10 years before joining the food bank. Holding a doctorate in educational leadership, she also has experience in higher education as both staff and an adjunct instructor. Fundraising for Karen was unexpected, like for most people, and has become her passion and expertise. She joined us today to explore how nonprofits can use data-driven strategies to strengthen fundraising efforts. In this episode, you will be able to: Understand how data can guide strategic fundraising decisions and boost donor engagement. Discover why re-engaging lapsed donors is worth the effort and how to do it effectively. Learn ways to shift from a scarcity mindset to seeing fundraising as an opportunity. Gain practical tips for tailoring donor communication to maximize impact. Learn why the myth of the “perfect extroverted fundraiser” is misleading. Episode highlights : [00:07] Introduction and background to Karen Kelly. [02:01] Embracing the fundraising identity. [07:22] The myth of a ‘good fundraiser.’ [12:00] Finding community with other fundraisers. [15:55] Investment and partnership. [21:48] The power of data. [26:16] Challenging traditional industry rules about long-lapsed donors. Learn more about Karen Kelly Connect with Karen Kelly LinkedIn -   / karenjkelly   Website - https://aafoodbank.org And for more support with your GivingTuesday and End-of-Year Fundraising, check out my Power Partners Formula and register for a FREE masterclass here → https://malloryerickson.com/free/ Subscribe for more FREE tips on how to raise more money for your nonprofit. / @malloryerickson7946 ✨ ABOUT MALLORY✨ Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership. WORK WITH MALLORY ⚡️ FREE Webinar on how to Raise More From the Right Funders WITHOUT Hounding them - https://malloryerickson.com/workshop/ 1️⃣ Learn about the Power Partners Formula™️ - https://malloryerickson.com/power-par... 2️⃣ Work with Mallory 1:1 as an Executive Coach, Fundraising Consultant, and Facilitator - https://malloryerickson.com/executive... 🙋🏻‍♀️ Find me on: Instagram: / _malloryerickson LinkedIn: / mallory-erickson-bressler Facebook: / malloryericksoncoach My website: https://malloryerickson.com/ 🎙 Follow my podcast: What the Fundraising at: Instagram: / _malloryerickson Facebook: / whatthefundraising Website: https://malloryerickson.com/podcast Apple Podcasts: https://podcasts.apple.com/us/podcast...