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Travel booking seems simple until you start adding everything you actually need. Meals. Luggage. Car seats. Extra drivers. Parking. Kitchens. What begins as the “cheapest option” often becomes something very different once those details are included. At Cybertech, we spoke with Omer Brandis, founder of Upfront Rentals, about why travel planning still takes so much time and how his company is approaching it with a different search model. Instead of starting with price and filtering later, Upfront Rentals begins with all the requirements upfront, then surfaces options that actually match the trip being planned. The platform also tracks price changes and alerts travelers when better options appear. It is a reminder that some of the most interesting Israeli startups are not only in cybersecurity or defense. Many are tackling everyday problems that millions of people deal with every time they travel. Hosted by Yoel Israel