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Turn Fuzzy Messaging Into LinkedIn Gold

Most women in digital can do the work. The harder part is explaining it in a way that actually lands — with the right clients, in the right rooms, at the right price. That's the problem host Amy Vaughan tackles in this week's episode of The Power Lounge with guest Orly Zeewy, author and self-described "facilitator of light bulb moments." Orly has spent years helping women entrepreneurs cut through the noise of their own messaging — not by adding more to it, but by stripping it down to what clients actually need to hear. In this conversation, they get into why so many women default to underselling themselves, how to identify your zone of genius and communicate it with confidence, and what a LinkedIn profile needs to do in the 7 seconds before someone decides to keep scrolling. Orly also speaks frankly about pricing — why women consistently undercharge, how brain science plays into it, and what it costs the women who come after you when you do. If your messaging feels scattered, your LinkedIn feels like everyone else's, or you're not charging what your work is worth, this episode gives you a clear place to start. Chapters: 00:00 - Introduction 00:10 - "Clarifying Your Digital Brand" 06:40 - Defining Your Zone of Genius 08:53 - Zone of Genius vs Competency 12:12 - LinkedIn Profile Mistakes 17:20 - "Crafting a Targeted LinkedIn Pitch" 19:46 - "Discovering Your True Gift" 24:47 - LinkedIn Strategy for Transitioning Careers 27:05 - "Women, Money, and Mindset" 31:48 - Confidently Owning Your Worth 32:34 - Educate Clients for Better Value 37:48 - "Power Pose and Perception" 42:03 - "Targeting Startups for Team Success" 43:27 - Masterclass: Luxury Language for Women 46:37 - "Ask, Give, Grow Philosophy" 48:59 - "Join Together Digital Community" 49:20 - Outro Quotes: Amy Vaughan: "We have to fall in love with the problems we're trying to solve, not just the solutions. When you show up to help and uplift, your brilliance becomes impossible to ignore." Orly Zeewy: “Messaging is simply sharing the real value you bring and the problems you solve. If it’s true, it isn’t bragging.” Key Takeaways: Messaging Is a Mindset—Not a Megaphone Zone of Genius over Zone of Competency First Impressions on LinkedIn Matter Transformation, Not Explanation Don’t Go It Alone—Ask for Outside Perspective Raise the Bar—And Your Prices Community & Coaching Change Everything Embrace the “Why Not Me? Connect with the guest Orly Zeewy: LinkedIn:   / orlyzeewy   Website: https://zeewybrands.com/elevate-your-... Purchase Orly’s book: https://bit.ly/readylaunchbrand%20 The Clarity Hour: This is a monthly event by Orly Zeewy. If you're feeling fuzzy about your messaging and want to learn how to get clear, here's the link to register: https://us02web.zoom.us/meeting/regis... Connect with the host Amy Vaughan: LinkedIn:   / amypvaughan   Podcast: https://www.togetherindigital.com/pod... Learn more about Together Digital and consider joining the movement by visiting Home - Together Digital Produced by Heartcast Media: http://www.heartcastmedia.com ______________________ About Together Digital We are a national collective of women in digital who choose to share our knowledge, power, and connections–to empower, educate, and improve the careers and lives of each other. http://www.togetherindigital.com