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In this episode, John sits down with Keaun — an independent artist, producer, and entrepreneur balancing music, business, and self-discovery. From running his own coffee shop to stacking three full albums and rediscovering his voice through vulnerability, Keaun shares the unfiltered truth behind the modern creative grind. They talk about independence, authenticity, and what it really takes to build your own ecosystem — from creative discipline and financial survival to self-love and artistic evolution. This conversation captures the balance between hustle and healing, proving that the real flex is building your life and your art on your own terms. What is Art, Brands & Bullshit? A raw space where artists, musicians, and designers drop the filters and talk truth. Culture, process, chaos, and genius — all colliding in one place. Not just a podcast, but a creative diary and a safe chaos. About our guest: Keaun is a Philly-based rapper, producer, and business owner shaping his own lane between entrepreneurship and artistry. Known for his introspective lyricism, sharp storytelling, and raw production, Keaun’s catalog blends vulnerability with confidence — from escapism and addiction to growth and gratitude. Beyond music, he runs a family-owned coffee shop, a living symbol of independence and community. Find Keaun here: Instagram → / doubleosmoove Spotify → https://open.spotify.com/artist/4Lhi1... SoundCloud → / keaunlee Show Notes from this episode: • Why building independence matters more than a record deal • Balancing entrepreneurship and artistry in 2025 • The power of self-love and vulnerability in hip-hop • Why “fun” is the secret ingredient to longevity • Running a business while making music — and doing both intentionally • Decoupling from the industry and owning your creative freedom Join the Artist Evolve community: Instagram → / artistevolve.io