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What if the commercial production industry’s two biggest challenges could finally share the same mic? In this simulpod crossover, James Keblas and Jordan Brady (from the hit podcast "Respect the Process") team up for a connected two-part conversation built around the framework of winning the work and doing the work. On the “win the work” side, Jordan Brady asks James about his "Booked Solid" bizdev system and his approach to using a production company's best work to run targeted marketing campaigns to turn leads into repeat clients. On the “do the work” side, James asks Jordan about his Commercial Directing Film School program and bootcamps built to help directors learn to make commercials for a living and survive the pressure once the job is won.